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The Hub's slotting of MLPFIM

AnonusAnonus
edited 2011-03-11 01:49:33 in Media
As far as I know, it only airs on Friday afternoons, at 1:30 ET, and is not shown at any other point. I dislike this from a marketing standpoint, as it looks as if they want to bury the show.

Also keep in mind that the channel's target audience is expected to be in school during this time. I know, DVRs are prevalent, and the show can be watched online, but still.

Comments

  • TnopheliaTnophelia
    They Just Don't Care as much as we do.

    And by we I mean people who don't watch the show.

    Not implying that we don't like it, we just enjoy the bandwagon
  • GelzoGelzo
    Pony Sleuth
    I could see why it's not a high priority for them. It's basically an advert for the merch, so Hasbro would want it to get more exposure, so because of that increased motivation, I guess the HUB might try to get a better deal from Hasbro before putting it on at better times.

    I guess other shows also have merch, but the shows they are in are more popular.in the first place.

    Actually, that shouldn't make sense. Hasbro should be willing to shell out to convince the station, unless toys aren't doing hot in this market?

    Damn, maybe this doesn't make sense. Posting high here.
  • Central AvenueCentral Avenue
    Doesn't Hasbro own half of The Hub?
  • TnopheliaTnophelia
    Transformers > MLP
  • AnonusAnonus
    edited 2011-03-11 01:58:29
    Hasbro is half-owner of The Hub (the other partner is Discovery Communications), and by all indications seems to run the show.

    ^^oh you ninja
  • GelzoGelzo
    Pony Sleuth
    Meh. Guess I'm not an economics/business/marketing expert. I dunno if we'll ever know for sure unless Faust mentions something.
  • AnonusAnonus
    I figured it would be basic marketing stuff to not shove things on when the target audience doesn't know it's on.

    I should probably watch the channel more. See if they run promos for the show at all. Because in the five-six tune-ins I've made (counting recordings) I have not seen any. (Though Rainbow Dash is featured prominently atop their website)
  • Central AvenueCentral Avenue
    This may be a stupid question, but: what should a channel aimed at school-age children be showing during the school day?
  • GelzoGelzo
    Pony Sleuth
    Maybe. I just assume that these decisions have a good reason behind them that we aren't seeing. Or else, there'd probably be a lapse of communication somewhere for this to happen.
  • AnonusAnonus
    ^^Certainly not new episodes of what I assume is supposed to be a flagship "franchise player" show.
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