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I've figured out how to make something prime material for memes
Make something that displays unexpected or nonsensical behavior or associations. Point out these unexpected nonsensical behaviors or assumptions with a humorous light, drawing attention to them and possibly emphasizing them.
See, a lot of memes arise from people doing stupid things (such as Miss Teen South Carolina) or silly things ("That's 'Mama Luigi' to you, Mario!") or very quirky, unique things (be they mostly meaningless like "Moe, moe, kyun" or awesome like the Star Wars Kid).
Comments
it just needs to be distinctive and iconic.
A college thesis is neither distinctive nor iconic.
A college thesis performed in interpretive dance is distinctive but not iconic.
A several-minute video of a college thesis performed in interpretive dance is distinctive and iconic.
That said, these are just necessary conditions to make a meme; these are not sufficient.
As does having a "variable". The recent forum fad is partly due to the fact that we could replace the original thread's "Weapon Styles" part with....pretty much ANYTHING.
Alternatively, they edit the meme into a variable context. For example, sticking AYB quotes into other things.
(BTW, I meant catchy and easy to remember with "iconic".)
Make something that displays unexpected or nonsensical behavior or
associations. Point out these unexpected nonsensical behaviors or assumptions with a humorous light, drawing attention to them and possibly emphasizing them.
I am not sure if I am just pointing out the obvious or not, but it seems to me that you basically just defined humor itself there. At least, that is true if you follow the dictionary.com definition of humor as "a comic, absurd, or incongruous quality causing amusement."
Essentially, I wonder how you can really determine if something is nonsensical or unexpected without an incredible amount of subjectivity, which from what I can tell just brings us back to square one as far as memes go.
Although even on Torchwood it definitely seemed at times as if he had a thing for Gwen.