Redesigns/rebrands are seldom announced in advance

Anonus

Why not?

Tnophelia

Because it's no surprise, and people would protest and cry about how the older design was better.

They'd threaten to stop buying too

randomtropeloser

Any specific instances?

Tnophelia

Triscuits

randomtropeloser

What?!  The changed triscuits?  I'm never eating Triscuits again!  In fact, forget fiber entirely!

(I was thinking something more along Discovery Kids suddenly becoming the Hub in America.  What was up with that?)

Anonus

It wasn't "sudden". The change was announced well in advance.

And not just renames, either. Any new look/logo tends to be abruptly sprung on the audience.

Also I don't remember anything like that about Triscuits.

Tnophelia

Captain Crunch.

randomtropeloser

Oh, and Mountain Dew!  I can't believe I forgot that one.

Anonus

Also, another thing I wanted to bring up was the recent redesign of everything Gawker owned that wasn't that site they do own but never acknowledge.