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These are creepy as hell. Not the brides, but more that these are companies dedicated to selling women off as brides. Not to mention the language barrier. The hell?
Also, when they are shown in fiction, why is the bride always Russian?
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As for the concept itself...eh, lots of women marry men for their money; this way they're honest about it.
It does raise concerns of a skewed power dynamic between the husband and wife, though, if the husband can hold divorce (and deportation) over her head. I'm not sure how all that works, however.