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"Sources familiar with the matter" told VentureBeat that the deal has been agreed to, and of course a bunch of outlets have taken it as solid fact. Neither Google/YouTube nor Twitch have confirmed any deal.
I'm starting to wonder if there ever was any deal.
Comments
They already have Youtube...why would they want Twitch on top of it?
Couldn't resist myself, I did.
Twitch has cornered a niche that Youtube could (and has I think) copy but to less success since Twitch is practically the brand name for said niche. Therefore, buying it before it becomes big enough to refute their offer ensures they capture that niche as part of Google's audience and increases their overall net market share?
Yeah. Twitch is very good at attracting the demographic of 18-34 year old males, whom advertisers have long coveted...and found difficult to reach. And as we all know, the Google empire is built on ad sales.
does anyone actually watch twitch without adblock tho
http://blog.twitch.tv/2014/08/3136/
does anyone actually watch twitch without audio tho