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h/t to @ClockworkUniverse who brought this up in IRC
There was apparently, recently, a big "content ID swipe" on Youtube. This video covers the de-monetization of videos containing a bit too much trailer footage, cutscene footage, or music from videogames.
Apparently there's going to be big change for monetized videos come this January: no automatic monetization; every video set for monetization will have to go through a review process, which could take hours or days. As the video presenter points out, this could have big impacts with what's basically internet-based news reporting.
Now, all this applies to games so far, but one could imagine important news footage being subjected to similar content claiming. Also, a second chilling effect on properly citing one's sources in a way that allows a lay audience to catch up on information without having to go one step at a time back down the chain of communication.
And yes, it's gotten bad enough that nowadays, you have indie developers actually putting on their site things that say "it's okay, you can make videos about our game and make your own money from those videos".
Finally, and this is my personal interest in this is actually less the monetized videos and more, what about those AMVs and Let's Plays and Youtube Poops and stuff that people just make for free? What does all this mean for them? Obviously we've seen tons of those videos getting takedown'd in the past few years. Is this a concession to the side of transformative derivative works, or does this further endanger them?
As a broader point, though, despite having been taught a lot about the benefits to assigning property rights (properly at least) to everything and internalizing externalities, I gotta say this calls into question the idea of trying to put property ownership tags on everything. What things should be considered "public"?
Related: http://letsplaylist.wikia.com/wiki/"Let's_Play"-friendly_developers_Wiki
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TL;DR: Terry Cavanaugh's own trailer for his own game VVVVVV has a copyright claim on it.